If you’ve filled out a Facebook profile for yourself, then you know the wealth of information that Facebook has access to. Your date of birth, where you live, your interests, your level of education, and even relationship status. All this information can be used to directly advertise to a detailed target market. As a photographer trying to reach engaged women, high school seniors, or other demographics, this information can be invaluable. Check out this article I wrote for the August 2011 edition of Professional Photographer Magazine.
This entry was posted on Saturday, August 7th, 2010 at 7:42 AM and is filed under Publications and tagged with Advertising, Facebook, Lindsay Adler, Magazine, Marketing, New Media, Photo, Photographer, Photography, Professional Photographer, Social Networking, Targeted Advertising. You can follow any responses to this entry through the RSS 2.0 feed.
Lindsay Adler is a professional portrait and fashion photographer. Her work can found in dozens publications internationally. She regularly contributes to several fashion magazines (PushIt, Sublime) and photo educational magazines (Popular Photography, Shutterbug, etc). Adler's first book will be available in March 2010.